Patricia Lambert
Patricia Lambert
creative marketing services
creative marketing services
Marketing Professional
Hi-tech creative strategist
Marketing services for small business without any in-house marketing, or who want to supplement their existing marketing team every now and then with an extra hand.
From concept to final product, I deliver exceptional results, giving you the extra hand you need to get the job done—as long as you need it. I can help you develop the right flair to attract the customers you want.
Specialties:
- Content creation
- Branding awareness
- PR
- Project managing events
Contact me today to discuss your needs.
THINGS I DO
CONTENT CREATION
From company newsletters, to email blasts, to direct mail campaigns, to press releases, there's almost nothing I can't craft for you. This English Major has a passion for the written word.
WRITING SPECIALTIES
- Web copy
- Outbound communications
- PR
- Flyers, sales sheets
Clever copy invites the reader
to get to know your brandWEBSITE OVERHAUL
Need to launch your website, but don't know how? Or maybe you need to update a site you already own...? We all want to get to that next step with our website. I can help take you there.
- Writing copy for website
- Curating images
With a clear sales funnel
you can convertvisitors --> prospects
PROMOTION
From developing a media list, to sending your first press release, to identifying which social channels you'll use -- I'll help you discover unique ways to promote your business.
A savvy PR strategy
will set you apartMarketing Portfolio
A selection of projects I've worked on
Outbound Comms
Employer: Clear-Com
Category: B2B
Problem: Online Partner Portal was "out of sight, out of mind" for dealer network. No push notifications, making portal very under-utilized resource.
Solution: Created & maintain partner news site to notify dealers when portal has been updated—plus other key news they were missing. RSS feed automates weekly headlines news. Company brand stays top of mind with distributors, while partners get deep content non-intrusively. Saves company labor hours; several blog posts can be written in same time it takes to format one email.
My Contribution:
- memorable URL
- entire site: from concept to output
- weekly time savings to company
- deep engagement with top partners
- went from 20% open rates on emails to 60% open rates on news headline emails
Complete Brand Package
Client: Tony Addy
Commercial & residential pressure washing, deck maintenance
Category: B2C / B2B
Problem: Company had zero online presence. Recently changed business name & needed brand overhaul.
Solution: Created website, Facebook page, and Yelp profile. Updated brand image to attract high-end customers. Developed letterhead, email, business cards, direct mail templates.
My Contributions:
- The whole shebang!: Wrote all copy based on client interviews. Edited Images identified URL, launched site, set up corporate email sales@tonyaddy.com (client was using hotmail)
- Analytics: Connected site to Google Analytics for ongoing reporting
- Complete brand package: Website site, Business cards, Letterhead, Direct mail campaign
Mobile-Friendly 2017 Refresh
Client: Tony Addy
Category: B2C / B2B
Problem: Website 5-yrs old and non-responsive design risked losing mobile users.
Solution: Migrated site to mobile-friendly platform. Re-wrote and reduced content, targeting top 2 markets to help focus business model towards higher value clientele.
My contributions:
- All site content
- Layout
- Market positioning
Direct Mail
Client: Tony Addy
Category: B2C / B2B
Problem: Client needed to increase sales during slow spring season.
Solution: Developed targeted direct mail piece aim at 600+ customer base. Targeted service based past order history and customer profile.
My Contributions:- Wrote copy
- Developed offer
- Design + layout
- Printing to database
- Personalization
Complete Brand Package
Client: Karen Goehring
Child, Adolescent & Adult Therapy
Category: B2C
Problem: Brand new business needing to get off the ground and create online presence to attract customers.
Solution: Developed branding, created & launched site. Linked to industry-recognized 'Psychology Today' website. Made new business cards + letterhead for consistent branding. Client now self-sufficient editing own website post-launch.
My Contributions:
- Editing client copy and formatting site layout to increase conversions.
- Identified memorable URL instead of using client's name, because difficult spelling of her last name would lose word-of-mouth prospects.
- Built & launched site, set-up corporate email accounts.
- Established clean, professional identity with goal of inspiring prospects. Client very pleased with results.
- Periodically reach out with PR ideas for blog to establish thought-leadership in PTSD.
Business Cards
Branding Refresh
Client: Art by the Bay
SF Bay Area collective of artists
artbythebay.com (no longer live)
Category: B2C
Problem: Client needed website to match branding.
Solution: Reformatted website on new platform, adjusted website colors to match branding, tweaked web copy.
(Site no longer live.)TESTIMONIALS
WHAT CLIENTS & COLLEAGUES SAY
George Pariza
VP Marketing & Product Management
- boss -
“Patricia worked for me at Glacier Bay. Being a small organization she was forced to wear many hats. Event coordinator, marketing coordinator, copy writer, PR, media buyer, etc., whatever the task, she always was extremely conscientious, positive and helpful. I wouldn't hesitate to have Patty on my team again.”
Ralph Briones
Videographer / Graphic Designer
- department colleague -
“I had the the pleasure of working with Patricia for 4 years in the marketing department at Glacier Bay. We worked directly on projects ranging from trade shows, demo events, sales meetings and content creation. Patricia is a team player who pays close attention to detail and can juggle various tasks at any given time. Because of her skills understanding graphics processes, she made my job easier and our workflow was seamless. I highly recommend Patricia.”
Wayne Goldman
VP of Sales
- colleague -
“I really enjoyed working with Patty because she's a hard working, articulate and talented team member. She would willingly do whatever was asked of her and go beyond the normal call of duty to execute her duties. Patty's marketing knowledge was exceptional and she was always eager to learn and take on challenging assignments. She worked well with other employees and management, establishing strong relationships with publishers, PR departments, web developers and others. I wouldn't hesitate to hire Patty if given the opportunity.”
Diane Rubin
Owner, Super Travel
- corporate vendor -
“Patricia was the travel coordinator for trade shows and business events, and we worked closely to schedule airline reservations and book hotels. She maintained a firm grasp on the budget and details ensuring the most sensible arrangements. She handled last minute changes calmly and with good judgement. Patricia was an absolute delight to work with and always appreciative of our teamwork. Great attitude!"
Connect
LinkedIn
patriciaklambert@
gmail.com
