• Marketing Professional

    Hi-tech creative do-er

    With roots in Silicon Valley/San Francisco, California my experience in fast-paced start-ups means I bring creative flair to any team. From concept to final product, I deliver exceptional results. Let's work together to attract the customers you want to grow your business.

     

    Specialties:

    • Outbound communications
    • International event project coordinator
    • Branding
    • Content creation

    Contact me today to collaborate on your next marketing project.

  • Hello, I'm Patricia.

    Whether you're updating the look and feel of your business or starting a new company, I can help you develop a complete marketing package: from collateral to building your website and social media platforms, we can create a strong online presence for your business.


    With a background in fine art, I offer a fresh perspective when it comes to developing your brand. My corporate marketing and PR experience mean you'll always push consistent brand messaging. My guerrilla marketing skills mean you gain innovative ways to get your name out there—even on a tight budget.

    I love working directly with clients and exceeding expectations.

  • THINGS I DO

    CONTENT CREATION

    From company newsletters, to email blasts, to direct mail campaigns, to press releases, there is almost nothing I can't craft for you.

     

    As a college English major, I have a passion for the written word and am a verified editing nerd. I can create something from scratch or take something you drafted and revise it to make it shine.

     

    WRITING SPECIALTIES

    • Editing
    • Web copy
    • Outbound communications
    • PR
    • Flyers, sales sheets

    WEBSITE OVERHAUL

    Need to launch a website, but don't know how? Or need to update a site you already own? I can get you there. I enjoy working with companies who seek to modernizing their marketing but may not have in-house marketing to do it themselves. I can help!

     

    If you want a strong online presence, contact me. I can give your business a 'health check' and get you on the right track.

    PROMOTION

    From developing a media outreach list and sending your first press release, to identifying which social channels your business should use, to outlining a clear path towards an ever-growing email list — I'll help you discover unique ways to promote your business.

     

    A savvy PR plan will set you apart from the rest.

  • Marketing Portfolio

    A selection of projects I've worked on

    Outbound Comms

    Employer: Clear-Com

    myclearcom.com

     

    Category: B2B

     

    Problem: Online Partner Portal was "out of sight, out of mind" for dealer network. No push notifications, making portal very under-utilized resource.

     

    Solution: Created & maintain partner news site to notify dealers when portal has been updated—plus other key news they were missing. RSS feed aggregates weekly headlines news. Company brand stays top of mind with distributors, while partners get deep content non-intrusively. Saves company labor hours; several blog posts can be written in same time it takes to format one corporate email.

     

    My Contribution:

    • Memorable URL
    • Entire site: from concept to output
    • Weekly time savings to company
    • Deep engagement with top partners
    • Went from 20% open rates on emails to 60% open rates on news headline emails
    Partner reactions:
    • "Did I tell you how useful this headline newsletter is? It is really very great to have this!!!!!"
      - Frans Van Houten, Netherlands
       
    • "I enjoy your weekly blogs, one of the very best communication vehicles I have seen. Other suppliers send out 1-2 press releases a week along with lots of internal stuff. Gets very tedious. Your blog hits a very nice balance between a variety of useful information combined with PR."     
      - Bob Snelgrove, Canada
    Staff reactions:
    • "Best Partner update I've ever seen. Great job!!"
      - John Kowalski, Director of Broadcast & Network Sales
       
    • The new online Partner newsletter is a 'Home Run!'"
      - Bob Boster, President

    Complete Brand Package

    Client: Tony Addy

    Commercial & residential pressure washing, deck maintenance

    http://tonyaddy.weebly.com/

     

    Category: B2C / B2B

     

    Problem: Company had zero online presence. Recently changed business name & needed brand overhaul.

     

    Solution: Created website, Facebook page, and Yelp profile. Updated brand image to attract high-end customers. Developed letterhead, email, business cards, direct mail templates.

     

    My Contributions:

    • The whole shebang!
    • Wrote all copy based on client interviews
    • Image editing, identifying URL, launching site, corporate email set-up
    • Connecting Google Analytics for reporting
    • Complete brand package included site, business cards, letterhead, and direct mail campaign.

    Mobile-Friendly 2017 Refresh

    Client: Tony Addy

    tonyaddy.com

     

    Category: B2C / B2B

     

    Problem: Website 5-yrs old and non-responsive design risked losing mobile users.

     

    Solution: Migrated site to mobile-friendly platform. Re-wrote and reduced content, targeting top 2 markets to help focus business model towards higher value clientele.

     

    My contributions:

    • All site content: web copy, image editing, etc.
    • Layout
    • Market positioning

    Community Group

    Client: Cambridge Bike Party (CBP) launch: CambridgeBikeParty.com

     

    Category: personal endeavor

     

    Problem: Zero brand awareness; building group from ground up single-handedly with a shoe-string budget. Need to educate community on concept and benefits of joining events.

     

    Solution: Developed website and Facebook page. Targeted sites like EventBrite to raise SEO. Promoted via social media advertising to local dance and cycling groups. Drafted press release and sent to key media.

     

    Results: Grew group from 1 guest rider at first event to 55 riders by sixth event. Most recent ride had 797 people interested in attending and local press expressing interest in joining to develop PR about group. Cambridge locals now understand group concept and CBP gaining word of mouth referrals.

    Direct Mail

    Client: Tony Addy

     

    Category: B2C / B2B

     

    Problem: Client needed to increase sales during slow spring season.

     

    Solution: Developed targeted direct mail piece aim at 600+ customer base. Targeted service based on past order history and customer profile.


    My Contributions:

    • Wrote copy
    • Developed offer
    • Design + layout
    • Printing to database
    • Personalization

    Complete Brand Package

    Client: Karen Goehring

    Child, Adolescent & Adult Therapy

    talktokaren.com

     

    Category: B2C

     

    Problem: Brand new business needing to get off the ground and create online presence to attract customers.

     

    Solution: Developed branding, created & launched site. Linked to industry-recognized 'Psychology Today' website to raise awareness and increase credibility. Made new business cards + letterhead for consistent branding. Client now self-sufficient editing own site.

     

    My Contributions:

    • Editing client copy, creating site with aim to drive conversions.
    • Identified memorable URL. Advised against using client's full name, because spelling challenge and losing word-of-mouth prospects.
    • Built & launched site. Set-up corporate email accounts.
    • Established clean, professional identity with goal of inspiring prospects. 
    • Client very pleased with results.
    • Periodically reach out with PR ideas for blog to establish thought-leadership in PTSD.

    Business Cards

    Client: Karen Goehring

    talktokaren.com

     

    Category: B2C

    • New business card with appointment reminder
    • Client appreciated idea of double-sided contact card with appointment reminder on back.

    Branding Refresh

    Client: Art by the Bay

    SF Bay Area collective of artists

    artbythebay.com (no longer live)

     

    Category: B2C

     

    Problem: Client needed event website to match poster branding. Limited budget.

     

    Solution: Reformatted website on new platform. Adjusted website colors to match branding. Tweaked web copy to increase legibility and create CTA's to join event.
    (Site no longer live; created just to promote weekend event.)

     

    Results: Prospects wow'ed by professionalism of website for art event; gave opportunity to preview art beforehand. Helped drive interest to increase event turnout and individual artist sales.

  • TESTIMONIALS

    WHAT CLIENTS & COLLEAGUES SAY

    Ann Williams

    Director of Sales, Asia Pacific

    - executive management -

    "Patricia is one of the best channel marketing people I have worked with. A few of the attributes that most impress me about her: she works very hard and accomplishes a lot with very few resources; she is excellent at finding practical solutions to problems; she is very organized and able to manage and prioritize conflicting demands. On a personal level, Patricia is a wonderful person to work with, and I know she is respected and well-liked by colleagues and channel partners both.

     

    Patricia and I have been colleagues at Clear-Com for the past four years. It has been great working with her as the Partner Marketing Manager developing programs and marketing initiatives for the sales channel in the Asia Pacific region. We regularly collaborate on regional channel promotion strategy, including budgeting and goals. Recently, we have been focusing on developing new territories which require greater than usual marketing support and attention, involving co-marketing, training, promotions, etc. Her creativity and the experience she brings from other regions have been valuable contributions to these efforts."

    Mitch Lockyer-Lane

    Event Communications and SportsCom
    Gearhouse Broadcast

    - distributor partner -

    "Working with Patricia over the last few years has been an absolute pleasure. Her work ethic and dedication to providing the best experience for her customers has been amazing. Working with suppliers can be somewhat of a challenge at the best of times, especially when attempting to execute marketing activities from halfway across the world and supporting differing time zones. Even with these challenges, Patricia made organising local events, marketing documentation, merchandise and channel messaging an absolute breeze.

     

    Her bubbly personality and great sense of humour only work to accentuate her dedication and hard work, and assist to provide a great working relationship with people and companies from all over the globe.

     

    Since leaving my previously employer, I've had the opportunity to attend a partner event Patricia organised from the UK, held in the Asia Pacific region. It was an amazing, well-coordinated event, which is a testament to Patricia’s event management and marketing skills. I know that all the partners who attended this three-day event were extremely impressed with the level of planning and coordination involved in making it all work."

    Ana Alas

    Office & Event Manager
    Clear-Com

    - colleague -

    "I have worked with Patricia for almost 7 years at Clear-Com and from day one she demonstrated a high level of motivation and dedication in various roles. Her ability to manage multiple projects and execute them flawlessly has always impressed me. I personally had the opportunity to collaborate on a few projects with Patricia and always looked forward to them because I knew she was dependable, focused, and driven. I can always count on Patricia to be supportive and manage each task with the utmost professionalism and efficiency. If given an opportunity to collaborate on future projects, I definitely want Patricia on my team!​"

    Luciano Zamora

    Lead Graphic Designer
    Clear-Com

    - department colleague-

    "I have been working with Patricia for almost 3 years at Clear-Com as part of the marketing team. Patricia is always very attentive and dedicated to her work. She has good ideas to contribute to the team in an effort to try and make things attainable while fun at the same time.

     

    She is always very polite and considerate asking what my availability is before starting a project to properly asses if we can meet the deadline or look at other options. I believe Patricia possesses a strong sense of managerial and people skills which in my opinion, make her a strong candidate for a creative/marketing leadership role."

    Bob Boster

    President
    Clear-Com

    - executive management -

    "At our recent Executive Staff meeting, you were recognized for the extraordinary work you did at NAB and with the partner meetings. You outdid yourself this year with the Malta and NAB partner meetings. Both were well executed and done professionally but with your own personal flair. Your attention to detail was right on point and you continue to pull us closer to our partners with these events. Please accept my sincerest appreciation for your care and for the outstanding job you have done."

    Joquebed Colin

    Regional Sales Manager, Latin America
    Clear-Com

    - colleague -

    "Just a few words to express my gratitude for all the support I received from Patricia with the organization of the partner dinner. Her support and coordination made it really easy--not only for me--but for all of our partners and Clear-Com team members.

     

    Patricia’s support with our partners and the tools we provide for them is always on time and very efficient. She really makes things easier and smooth for me and for them. Her support has always been crucial not only with these events, but also with last minute requirements related to important projects.

     

    Her idea of the “buy local” campaign is a good example of her desire to advance and benefit Clear-Com and our partners; it is my hope that the campaign boosts local sales in the Latin America region. It’s always nice to work with her and I always look forward to doing it. "

    Murat Ozer

    General Manager
    Basari

    - distributor partner -

    "The Madeira Partner Summit was excellent. Very well organized and efficient. Thanks to all Clear-Com peopleand especially you. You are the best in the IT world I have ever seen."

    George Pariza

    VP Marketing & Product Management
    Glacier Bay

    - marketing manager -

    “Patricia worked for me at Glacier Bay. Being a small organization she was forced to wear many hats. Event coordinator, marketing coordinator, copy writer, PR, media buyer, etc., whatever the task, she always was extremely conscientious, positive and helpful. I wouldn't hesitate to have Patty on my team again.”

    Ralph Briones

    Videographer / Graphic Designer
    Glacier Bay

    - department colleague -

    “I had the the pleasure of working with Patricia for 4 years in the marketing department at Glacier Bay. We worked directly on projects ranging from trade shows, demo events, sales meetings and content creation. Patricia is a team player who pays close attention to detail and can juggle various tasks at any given time. Because of her skills understanding graphics processes, she made my job easier and our workflow was seamless. I highly recommend Patricia.”

    Wayne Goldman

    VP of Sales
    Glacier Bay

    -executive management -

    “I really enjoyed working with Patty because she's a hard working, articulate and talented team member. She would willingly do whatever was asked of her and go beyond the normal call of duty to execute her duties.

     

    Patty's marketing knowledge was exceptional and she was always eager to learn and take on challenging assignments. She worked well with other employees and management, establishing strong relationships with publishers, PR departments, web developers and others. I wouldn't hesitate to hire Patty if given the opportunity.”

    Diane Rubin

    Owner
    Super Travel

    - corporate vendor -

    “Patricia was the travel coordinator for trade shows and business events, and we worked closely to schedule airline reservations and book hotels. She maintained a firm grasp on the budget and details ensuring the most sensible arrangements. She handled last minute changes calmly and with good judgement. Patricia was an absolute delight to work with and always appreciative of our teamwork. Great attitude!"

  • Download CV

    Find out more about my background.

  • Ping me

    Contact me today to collaborate on your next marketing project.

    Cambridge, UK
    +44-7860-268866
  • Connect

    Let's discuss on your marketing needs.

    +44-7860-268833